How To Create Clear Site Goals For Your Squarespace Website
What do you want people to do on your site? The answer needs to be crystal clear.
If you are an e-commerce store, you want people to buy your stuff.
If you are a restaurant, you want people to place an order.
If you are an online coach, you want people to book a strategy call.
Your site needs a primary goal.
This is the main reason you have a website. Without this, your website is just an online brochure and doesn’t move people in a direction to work with you or buy from you.
Your primary goal should be written down, preferably in the Squarespace School FREE fillable Website Design Guide. This will keep all your content ready and in one place.
Why Do You Need a Lead Magnet for Your Squarespace Website to Win Subscribers?
You need a plan B if someone doesn’t want to take you up on your primary goal.
Sometimes, especially for higher ticket goals, people will not buy or book right away. What can you give them to build trust in exchange for their contact information?
You need a way to stay in communication with them, even if they choose not to take action on your primary goal.
Your secondary goal is called a lead magnet.
This is a FREE thing you give someone in exchange for their:
Name
Email
Phone number (optional)
What kind of lead magnet you offer to those just browsing your website depends on the industry you are in.
Ask yourself…
Is it a downloadable PDF on how to make the perfect vegan cake?
Is it a video course on how to get started with selling real estate?
Is it a fillable Website Design Guide?
People are more likely to buy from you when they have first trusted you with a small stepping stone, such as giving you their content information.
Why You Need an Email List for Your Squarespace Website
Is email still a thing?
Do email campaigns even work?
Do people still open emails from businesses?
Yes and no.
True, the majority of email addresses you collect may not become customers, but a good percentage of them will.
How good? Up to 5%.
Does that seem like a small amount? Well, that depends on how many email addresses you have and how much your product or service costs.
If I sell website design services, which I do, and five people out of a hundred take me up on an offer I send via email, that is a huge win.
If I have a hundred thousand people on my list, then things really start getting awesome.
Make sure you have both your primary goal and secondary goal written down BEFORE you build your website because it will shape HOW you build your website.
If you want some help crafting site goals for your website, I can help! Schedule a free web design consultation and promise you’ll leave with a plan.
Written by Clint Mally