How To Write The Contact and 404 Page Of Your Squarespace Website
A Contact Page is a must for most businesses.
The goal of the contact page is to:
Answer people’s questions BEFORE they arrive in your inbox.
Let these informed and ready-to-work people get in touch with you.
Especially with large businesses, you’ll see that a FAQ section is usually on the Contact Page. That’s because these businesses have already spent a lot of time answering the same questions over and over.
A FAQ section allows people to call or schedule with you in confidence AND it prevents people from wasting your time.
For your FAQ section, list your customer’s top concerns:
Do you take insurance?
Do you have vegan options?
Are you currently taking new clients?
Can I hire you on a consulting basis?
Then answer these questions briefly, linking out to other source pages as necessary.
For example:
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Yes! You can view some of my most recent geometric beauties HERE.
This FAQ section can also come in handy on your services page, too.
Add a Search Bar to Your Contact Page
Adding a search bar will help people find the stuff they are looking for without having to fill out a form. Again, the goal here is to not waste your time answering questions that you have already explained elsewhere.
Drop In a Contact Form
Tell people when they can expect a response from you.
Example:
“We usually get back in 48 hours.”
Add the fields that are important to your contact form:
Name
Email
Phone Number
Question
Current Website
Etc.
Writing a 404 Error Page
You’re almost done writing the main copy for your core website pages. The 404 Error Page is shown to anyone who clicks on a broken link or mistypes a URL into your site.
All you need to do here is break the tension with a little bit of humor and point them in a direction where they can get some answers.
Example:
“So… I think we took a wrong turn.
No worries, use the search bar below to find what you are looking for or check out some of my most popular resources.”
We’ll go over how to build this page in later courses, but for now, think of a fun couple of sentences you can use to prevent widespread panic from landing on the wrong page.
If you want some help building this out then schedule a free web design consultation with me.
Written by Clint Mally